Heineken Club of the Future

The Smoke Eaters will perform at Heineken Club Of the Future, Magazzini Porta Genova, Via Valenzia Milano, Italy

Wednesday 10 April /Thursday 11th April / Friday 12th April Every night 9.30 PM -10.30 PM

To help launch celibrations of  140 years of Heineken the Smoke Eaters have  produced

an audiovisual remix of  classic Heineken advert The Switch

Designers have made a  pop up futuristic crowd-sourced concept nightclub  in Milan with the help of clubbers from more than 20 cities, who shared their social interaction insights and  contributed to the pioneering concept club through a creative online hub.

Here’s a  peek at  how it looks 

launch

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